ChatGPT for copywriting: 10 prompts that save hours

Writing the website copy is the task that stalls the most projects: the structure is ready, the design too, but the pages stay empty for weeks. ChatGPT can genuinely shorten copywriting time, as long as you use it as an assistant and not as the author. Here are ten prompts we use as a starting point in the projects we run, plus the method for moving the copy into the CMS without publishing drafts disguised as finished text.

The rule that applies to every prompt

A generic prompt produces generic text. Before asking for anything, prepare a context block to paste at the start of every conversation: who you are, what you sell, who you're talking to, what tone you use, what sets you apart. Five lines written once that raise the quality of everything that follows. Always add a format constraint (length, structure, what to avoid): it's the difference between output that needs reworking and output that's almost ready.

Prompts for website pages

1. Service page. "Write the page for the [name] service for [business]. Audience: [description]. Structure: the customer's problem, how we work, what they get, call to contact. Direct tone, second person, short sentences. Avoid superlatives and vague promises."

2. 'About us' section. "Rewrite this about-us draft removing the filler phrases. Keep only concrete facts: years in business, what we do, for whom. Maximum 120 words. Draft: [text]."

3. Alternative headlines. "Suggest 8 headlines for this page, maximum 60 characters each. Half benefit-oriented, half descriptive. Page: [topic and audience]."

4. Frequently asked questions. "List the 10 questions a potential customer asks before buying [service/product], then answer each one in 60 words or fewer, no padding."

Prompts for eCommerce and email

5. Product description. "Write the description of [product] starting from these features: [list]. Turn each feature into a practical benefit. 100-150 words plus a technical bullet list. Do not invent data not present in the list."

6. Variants without carbon copies. "I have 12 similar products that differ by [attribute]. Write 12 different description openings, one per variant, avoiding the same sentence structure."

7. Welcome email. "Write the welcome email for people who sign up to the [business] newsletter. Goal: introduce [offer or content] and lead to a first purchase. Subject line included, maximum 40 characters. Body under 150 words."

8. Cart recovery. "Write 3 emails for abandoned cart recovery: simple reminder, objection handling, last call. Friendly tone, never guilt-tripping. For each: subject line and body."

Prompts for editing and microcopy

9. Editing an existing text. "Act as an editor. Cut this text by 30% without losing information, break up sentences over 20 words, and flag at the bottom any claims that should be verified. Text: [paste]."

10. Microcopy. "Suggest 5 variants for the text of this button and the confirmation message of the contact form. Context: [page and action]. Maximum 4 words for the button."

From the chatbot to the CMS: quality control

Generated text is a draft, always. Before pasting it into the CMS, this is the round of checks we run:

• Fact checking: ChatGPT casually inserts numbers and claims that are plausible but unverified. Anything that is a data point gets checked or removed.
• Hunting for formulas: stock phrases, inflated adjectives and copy-paste openings get rewritten. If a sentence could sit on a competitor's website, it isn't describing you.
• Reading aloud: wherever you stumble, the text needs fixing.
• Web formatting: real H2 and H3 headings, short paragraphs, one idea per paragraph. Ask for the output directly in Markdown or HTML: it pastes into the CMS with no rework.
• Consistency with the rest of the site: same terminology, same tone as the other pages.

With this round of checks, an afternoon of work produces what used to take a week. But the voice stays yours: AI speeds up the writing, it doesn't replace the things you have to say.

You need a site that lives up to the copy

Good copy pays off when the page hosting it is fast, well structured and built to convert. We design websites and eCommerce stores working on structure, content and SEO together, and we help clients set up assisted writing workflows like this one. Book a free call and let's talk about fixing your copy and your site in one go.