July 1, 2026 · 4 min
Two-factor authentication on WordPress and PrestaShop: a quick guide
How to enable two-factor authentication on WordPress and PrestaShop: plugins, modules, recovery codes and the rules for protecting admin access.
Clear ideas on web, eCommerce and SEO.
Practical guides on websites, eCommerce and SEO, written by the people who build them every day.
59 articles
July 1, 2026 · 4 min
Editing AI-written texts: the checklist we use
The checklist for turning an AI draft into a publishable text: fact-checking, tone, writing tics to cut and final SEO checks.
June 30, 2026 · 4 min
Claude Fable 5 and Mythos 5: what changes with the Claude 5 family
Anthropic launches the Claude 5 family: what the Mythos class above Opus is, the differences between Fable 5 and Mythos 5, and what to consider if you use AI in your company.
June 29, 2026 · 4 min
Wix, Webflow, Squarespace or a custom site: an honest comparison
When site builders are enough and when they hold you back: costs over time, technical limits and lock-in compared with a custom-built website.
June 24, 2026 · 4 min
Why we rebuilt our website from scratch (and what we learned)
From WordPress to a custom Next.js site: the technical choices, handling SEO during the migration and the lessons useful to anyone who has to rebuild their own site.
June 19, 2026 · 4 min
The sales funnel on PrestaShop: measuring and improving it
How to set up funnel measurement on PrestaShop: events, essential KPIs and a dashboard to decide with numbers instead of gut feeling.
June 15, 2026 · 7 min
WordPress or a custom site? What to really choose in 2026
When WordPress is enough and when a custom Next.js site is worth it: performance, technical SEO and real costs compared.
June 14, 2026 · 4 min
Claude Code in 2026: from the terminal to the IDE, how we use it at our agency
What Claude Code is, where you can use it (CLI, desktop, web, IDE), what fast mode is for and how we integrate it into client projects.
June 9, 2026 · 4 min
Open AI models in production: costs and infrastructure
Taking an open AI model into production: on-premise or cloud, quantization, monitoring and the costs you need to budget for before starting.
May 27, 2026 · 4 min
AI in the newsroom: practical guidelines for content teams
How to write an AI policy for your content team: permitted uses, transparency, fact-checking and an operational workflow that holds up over time.
May 14, 2026 · 4 min
Technical SEO: fixing crawling and indexing problems
Diagnosis with Search Console, robots.txt, sitemaps and canonicals: the practical guide to fixing your site's crawling and indexing problems.
April 30, 2026 · 4 min
Preparing your site for seasonal peaks: Black Friday and Christmas
Hosting, caching, load testing and a plan for peak day: how to prepare your site for Black Friday and Christmas without going offline.
April 27, 2026 · 4 min
Your office IT: when you need an external technical point of contact
Slow network, uncertain backups, improvised support: the signs your office needs an external IT contact and what the service should cover.
April 17, 2026 · 4 min
Product descriptions with AI: templates and quality checks
How to generate product descriptions with AI starting from real data: prompt templates, quality checks and the mistakes that produce copy-paste texts.
April 4, 2026 · 4 min
Headless WordPress: when it makes sense and when it's just complication
What a headless WordPress is, the real benefits for performance and security, the hidden costs and the cases where it beats classic WordPress.
March 29, 2026 · 4 min
Having your Booking and Airbnb listings managed: when it pays off
What a professional manager of Booking and Airbnb listings does, how they get paid and the concrete signs that tell you it's worth delegating.
March 21, 2026 · 4 min
Monetizing a technical blog: affiliates, services and courses
The realistic ways to make a technical blog pay: affiliates, services, courses and sponsorships, with the pros and cons of each.
March 9, 2026 · 4 min
Web accessibility in 2026: obligations and testing tools
What the European Accessibility Act requires, how to test your site with free tools, and the most common accessibility errors to fix.
February 27, 2026 · 4 min
A publishing workflow for your blog: from brief to CMS
Roles, briefs, SEO checks, images and scheduling: the publishing workflow that sustains four articles a month without losing quality.
February 14, 2026 · 4 min
Fine-tuning or RAG? How to give your data to an AI model
Fine-tuning or RAG to use your data with an LLM: differences, costs, when one or the other makes sense and how to start with a concrete project.
February 1, 2026 · 4 min
Landing pages for Google Ads and Meta Ads that convert
How to build landing pages for Google Ads and Meta Ads: message match with the ad, speed, tracking and UTMs. The complete setup.
January 17, 2026 · 4 min
Using Claude for technical documentation and code comments
How we use Claude for READMEs, comments and technical documentation: prompts that work, the role of Claude Code and the limits to know.
January 4, 2026 · 4 min
Web design in 2026: microinteractions, motion and AI in UX
The web design trends that work on real projects in 2026: microinteractions, measured motion design and AI in UX. How to test them on your audience.
December 9, 2025 · 4 min
End-of-year checklist for your website: security, backups, speed
The checks your site needs once a year: updates, backups actually tested, security, speed and cleanup. The complete checklist.
November 27, 2025 · 4 min
LLMs and privacy: protecting user data when you use AI
How to use LLMs without exposing your users' data: minimization, choosing between cloud and on-premise, consent, policies and logs.
November 14, 2025 · 4 min
Translating content with AI: the quality workflow we use
Machine translation plus human review: the workflow we use to translate websites and content, where AI is enough and where you need a native speaker.
November 1, 2025 · 4 min
Newsletters for eCommerce: segmentation and automations that sell
The essential email flows for an eCommerce store: welcome, abandoned cart, post-purchase. Segmentation, timing and the metrics to watch.
October 27, 2025 · 4 min
Custom management software or licensed software: how to choose
Costs over time, lock-in, customization: the concrete criteria for deciding between custom management software and a licensed product.
October 17, 2025 · 4 min
Increasing conversions on PrestaShop: A/B tests done right
A/B testing on PrestaShop: what to test first, how to set up experiments and how to read the results without fooling yourself.
October 4, 2025 · 4 min
AI and copyright: what content creators need to know
AI and copyright for content creators: the principles at stake, the practical risks and the contract clauses that protect you.
September 21, 2025 · 4 min
Pillar content: the structure that brings organic traffic
How to build pillar content and topic silos that bring organic traffic: structure, interlinking and metrics to measure the results.
September 9, 2025 · 4 min
Optimizing website images: WebP, AVIF and lazy loading
WebP, AVIF, lazy loading and responsive sizes: how to optimize your website's images for faster pages and better SEO.
August 31, 2025 · 4 min
Integrating AI model APIs into your software: where to start
Integrating AI model APIs into your software: architecture, cost and error handling, and what to measure when the LLM goes to production.
August 27, 2025 · 4 min
How much it costs to develop an app in 2025 (explained straight)
What the cost of an app depends on in 2025: the variables that weigh on the quote and how to start from an essential first version.
August 17, 2025 · 4 min
Selling handmade: your own site or Etsy?
Selling handmade on Etsy or on your own site? Fees, brand control and scalability compared, with a mixed strategy that works.
August 4, 2025 · 4 min
How to evaluate a plugin or theme before installing it
The checklist we use to evaluate WordPress plugins and themes before installing them: updates, support, code and compatibility.
July 24, 2025 · 4 min
Automation for WordPress: Zapier, Make and webhooks done right
Zapier, Make and webhooks on WordPress: practical examples for automating leads, orders and backups, and the mistakes to avoid as your flows grow.
July 11, 2025 · 4 min
Link building in 2025: ethical strategies that work
Ethical link building strategies for 2025: content that attracts links, targeted outreach and local partnerships that Google rewards.
June 30, 2025 · 4 min
Generating product images with AI: a workflow that holds up at catalog scale
How to use AI for eCommerce product images: workflow, visual consistency and quality checks for catalogs with many SKUs.
June 19, 2025 · 4 min
Adding an AI chatbot to your eCommerce store without driving customers away
Architecture, human fallback, CRM integration and metrics: how to add an AI chatbot to your eCommerce store that helps instead of annoying people.
June 9, 2025 · 4 min
Prompts for meta titles and descriptions that increase CTR
Prompt templates to generate effective meta titles and descriptions, the checks before publishing and how to measure CTR in Search Console.
May 31, 2025 · 4 min
Translating a WordPress site: automatic plugins or real translations?
Automatic translation plugins or curated translations? Pros, cons, multilingual SEO and the quality workflow for translating a WordPress site.
May 21, 2025 · 4 min
Content marketing for a PrestaShop store: where to start
Category pages that rank, a useful blog and email automation: the content marketing plan for a PrestaShop store, in order of priority.
May 11, 2025 · 4 min
Which AI model to choose in 2025: Claude, GPT, Llama and the others
How to choose the right AI model in 2025: criteria based on use cases, costs, privacy and integration, with no fan loyalties and no chasing leaderboards.
May 2, 2025 · 4 min
From brochure site to platform: when it's time to make the leap
The signs that a brochure site is no longer enough and how to turn it into a platform that works for you, one step at a time and with concrete examples.
April 29, 2025 · 4 min
How much a professional website costs in 2025 (and what it depends on)
The variables that determine the cost of a professional website: pages, features, content, maintenance. And how to read a quote.
April 24, 2025 · 4 min
Google and AI content: how to use it without getting penalised
What Google says about AI-generated content, where AI helps rankings and where it sinks them, with an editorial workflow that keeps quality up.
April 14, 2025 · 4 min
How to protect a PrestaShop store from the most common attacks
Updates, back office hardening, firewalls and backups: the defenses that matter to protect a PrestaShop store from the most common attacks.
April 4, 2025 · 4 min
The WordPress plugins we install on (almost) every site
Backups, security, SEO, caching and forms: the plugin categories almost every WordPress site needs, the criteria for choosing them and the mistakes to avoid.
March 27, 2025 · 4 min
Generative AI for graphic design: tools, workflows and legal limits
How to fit image generators into a professional design workflow: where they pay off, where they fail, and what to know about copyright and licences.
March 17, 2025 · 4 min
Privacy and cookie policy for Italian websites: what you need in 2025
GDPR-compliant privacy policy, cookie banner and consents for an Italian website: what must be there, the most common mistakes and the tools to stay compliant.
March 9, 2025 · 4 min
eCommerce in 2025: mobile checkout, BNPL and personalization
Mobile checkout, installment payments and personalization: the 2025 eCommerce trends that move sales and how to measure their effect.
February 28, 2025 · 4 min
A fast WordPress blog: theme, caching and images done right
A lightweight theme, multi-level caching, WebP images and adequate hosting: the recipe for a fast WordPress blog, with the tests to measure progress.
February 21, 2025 · 4 min
SEO in 2025: the signals that still matter (and the new ones)
E-E-A-T, semantic search, AI content and technical foundations: the SEO signals to work on in 2025 and the checklist to fix your site.
February 13, 2025 · 4 min
Using Claude to generate secure PHP snippets for WordPress
How to ask Claude for PHP snippets for WordPress, verify them and install them without opening security holes: prompts, security checks and staging tests.
February 1, 2025 · 4 min
ChatGPT for copywriting: 10 prompts that save hours
Ten ready-to-use prompts for ChatGPT copywriting: service pages, product descriptions, emails and microcopy, plus the checks to run before publishing.
January 19, 2025 · 4 min
Handmade websites vs AI-generated websites: what makes sense for an SME
Costs, uniqueness, SEO and maintenance: a pragmatic comparison between AI-generated websites and custom-built ones, to understand what your SME needs.
January 11, 2025 · 4 min
PrestaShop: a practical guide to migrating from 1.x to 8.x
How to migrate a PrestaShop store from 1.x to 8.x: preparation, compatible modules, common problems and the tests to run before going live.
January 4, 2025 · 4 min
WordPress in 2025: how to update your site without risks
Backups, staging and the correct update order: the procedure we use to update WordPress core, plugins and PHP without breaking the site.