Your B&B website, with direct bookings.
The portals keep a cut of every night. A site with direct booking and payment gives you a channel that's entirely yours — and it works alongside Booking and Airbnb, with no double bookings.
One-off project. Zero commission from us on bookings through your site.
What's included, item by item.
Design around your property
Big photos, atmosphere, the real strengths of the place. Guests should picture themselves there before they even book.
Online bookings
Calendar, availability and enquiry or instant confirmation: guests book from the site, with no middlemen.
Direct payments
Card, deposit or full balance through secure networks like Stripe and PayPal. The money goes into your account.
Synced calendars
The site's calendar syncs with Booking.com and Airbnb (iCal): no double bookings.
Rooms and seasonal rates
A page for each room or apartment, with rates that change by season and minimum stay.
More languages, if needed
Foreign guests book more when they understand everything: the site can also speak English and other languages.
SEO and Google Business
Optimised technical structure and a link to your Google profile, the one guests find when searching the area.
Training and support
You learn to manage the calendar, rates and bookings. And if you need a hand, we're here.
Direct-booking site or portals only? The numbers.
Booking and Airbnb bring visibility, and you should keep them. But every mediated booking costs a commission — forever. A direct site is the channel that pays for itself.
| Site with direct booking | Portals only (Booking, Airbnb) | |
|---|---|---|
| Commissions | zero on bookings through the site | around 15% on average, up to 18% in the most sought-after areas |
| Contact with the guest | yours: email and phone | mediated by the portal |
| Returning guests | they book direct, maybe with a small discount | you pay the commission even on loyal guests |
| Payments | straight into your account | the portal's timing and rules |
| Rules and visibility | you set them | the portal sets them |
| Do you need both? | yes: the site works alongside the portals, it doesn't replace them | still useful for being found the first time |
Booking.com's average commission is around 15% and in Italy it can reach 18% in the most competitive cities (industry analysis, 2025). On €10,000 of bookings a year that's €1,500–1,800 in commissions: the site pays for itself.
How it works, in four steps.
Tell us about the property
Rooms, seasons, typical guests. A free call and a clear quote in writing.
Design with your photos
The design proposal starts from real pictures of the place. We review it together.
Booking and payments
We set up the calendar, rates, payments and the sync with the portals.
Launch and training
We publish and teach you to manage everything. We follow the first bookings with you.
The price, with no surprises.
In the starting price
- Custom design and development of the site
- Booking system with calendar and availability
- Online payments configured
- Calendar sync with Booking and Airbnb
- Technical SEO and Google Business connection
What can raise the quote
- Many units or several properties managed together
- Full channel managers, beyond calendar sync
- Photo shoot, if the photos don't exist yet
- Hosting and domain: yearly out-of-pocket provider costs
- Payment network fees (Stripe's or PayPal's, not ours)
Built for people who host.
- Hetzner
- Stripe
- Plesk
- Regione Siciliana
- Invitalia
- Consorzio Green Days
“Grazie alla sua esperienza, riesce a gestire tutto dalla creazione di contenuti alla gestione dei social media passando per l'analisi dei dati sempre un approccio metodico e strategico Grazie di tutto .”
Margherita Licciardi · Google review
Frequently asked questions
Why is the price “from” €599?
€599 covers a B&B with a few rooms and content ready to go. More units, full channel managers or photo shoots raise the quote — which you still get beforehand, fixed and in writing.
Does it really sync with Booking and Airbnb?
Yes, through the iCal calendars the portals themselves provide: when a booking comes in on one side, the dates close on the other. No double bookings.
How do payments arrive?
Through secure networks like Stripe or PayPal, straight into your account. You can ask for a deposit or the full balance — you set the rules.
Do I have to leave Booking and Airbnb?
No, and we wouldn't recommend it: the portals help new guests find you. The site is there so you stop paying commission on guests who already know you.
Can you manage the portals for us too?
Yes: we have a dedicated Booking.com and Airbnb management service — listings, rates and calendars. Many clients hand us their entire online channel.
What do I pay each month?
To us, nothing mandatory. What remains are hosting and domain (yearly out-of-pocket costs) and the usual payment network fees, which are theirs, not ours.
Let's really talk: book a free call.
A 30-minute video call, free and no strings attached: we talk, we understand your project and we tell you right away how we can help.
Prefer your voice? Call +39 389 5916034 or write to [email protected].