Websites for professional firms and lawyers

Clients choose a professional on trust. Before calling a lawyer, a forensic expert or an accountant, they almost always search the name on Google and open the website. In a few seconds they need to understand who you are, what you handle and how to reach you. Here is what to put on a professional firm's website, with two sites we built as examples. If you want an opinion on your current site, write to us and we'll look at it together.

The first screen answers three questions

Who you are, what you do, where you work. The first screen needs the firm's name, the main practice areas and the city. A family lawyer in Catania writes exactly that, because those are the words clients type into Google.

Below come the practice areas, each with its own page. One page per area works twice. The reader understands whether their case fits. Google has a precise page to show for that search. A single "Services" page with ten bullet points ranks for none of them.

Credentials and numbers in view

A firm's clients cannot judge technical competence. They judge the signals they see: registrations, appointments, years in practice, publications. These go at the top, not at the bottom of the "About" page.

For Studio Peritale Musella, a forensic audio and IT expert in Naples, we put them up front: thirty years of practice, more than 1,500 criminal-case assignments, appointments as court expert for the Courts of Naples and Naples North, membership of A.C.E.F. Visitors, often a lawyer or a private client at a difficult moment, read these facts before the services. The design is sober, navy and gold, with serif type.

Photos matter. A photo of the office and the people who work there says more than a stock image of two hands shaking.

Rules for lawyers and regulated professions

Italian lawyers have precise rules on information. Article 35 of the Italian Code of Professional Conduct for lawyers requires information that is true, correct and not misleading, whatever the medium. It also forbids naming clients. The National Bar Council, in decision no. 294 of 2024, confirmed that the ban applies even with the client's consent.

A law firm's website therefore describes the practice areas, the method and the types of cases handled, without names. Accountants, engineers and architects also have codes of conduct with rules on advertising. Before writing the copy, reread the one from your own professional body.

Then come the duties of every professional website. Under Italian e-commerce law (Legislative Decree 70/2003), regulated professions must state their professional body, registration number and professional title, as well as the VAT number. You also need a privacy notice and a cookie policy, covered in our guide to privacy and cookies for Italian websites.

First contact in two steps

People looking for a professional often have an urgent problem and don't yet know how to describe it. A form with ten fields stops them. They need short paths.

The Studio Musella site has two, always in view: a request for a preliminary assessment, with a few questions about the case, and WhatsApp for those who prefer to write straight away. For Consorzio GreenDays, which helps Sicilian companies obtain funding and apply for grants, we put a short path to a consultant on every page. The services are split into areas and written in plain words, because the reader is a business owner.

The phone number stays at the top and can be called with one tap on mobile. Many clients of a firm call during a lunch break or from the car.

A blog that brings searches

People type precise questions into Google: "how long does an uncontested divorce take", "how to challenge an audio forensic report", "grants for new businesses in Sicily". A firm that answers these questions with clear articles gets found by the people who have that problem.

The Studio Musella site has a blog with in-depth articles on forensic audio and digital forensics. You don't need to publish every week. You need useful articles, signed by the professional, updated when a rule changes. One article a month for a year gives you twelve pages answering twelve different searches.

What it costs

The price of a firm's website depends on the number of practice areas, the languages and the blog. After the first call you receive a written quote that does not change during the work.

If you want to start with a single page, for example for a Google Ads campaign on one practice area, a landing page starts at €399. It comes with a form, WhatsApp contact and tracking ready for Google Ads.

Frequently asked questions

Do I need a website if I already have a Google Business profile?

The Google profile gives address, hours and reviews. The website explains what you do, for whom and with what credentials, and has a page for each practice area. The two work together: the profile brings the click, the website brings the enquiry.

Who writes the copy?

We can write it from an interview, or edit what you have. Either way the professional rereads it, because they sign what is written.

Does the site need an English version?

Only if you have foreign clients. A firm handling inheritances of Italians abroad, or companies with foreign partners, needs one. A firm with local clients doesn't.

Let's talk about your firm's website

We build websites for companies and professionals with custom design and a written quote before we start. Write to us on WhatsApp at +39 389 591 6034 or through the contact form with your firm's name and practice areas. We reply within one working day.