CareCloud Branding
Brand identity · Healthcare · 2025
Brand identity for CareCloud, the software platform dedicated to managing RSA and CSA facilities: logo, colours and visual language.
- Client
- CareCloud
- Year
- 2025
- Sector
- Healthcare & social care
- Services
- Brand identity
The challenge
CareCloud had to present itself to RSA directors and healthcare workers: people who entrust the software with the data of vulnerable residents and who distrust anything that looks improvised. The visual identity had to convey order, trust and competence before the product was even opened.
The solution
We built the identity from scratch: logo, palette and visual language designed for the world of care, restrained without being cold. A coherent system that works wherever the product shows up: in the interface, in documents, in sales materials.
Gallery
The results
- The product presents itself with an orderly, recognisable identity
- The visual language strikes the right tone for the healthcare sector
- Interface, documents and sales materials are consistent with each other
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