MarckDev
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Cheese

Case study · Social network · 2025

Internal case study dedicated to Cheese, a social network inspired by the polaroid experience: concept, interfaces and backend architecture.

Client
Case study interno
Year
2025
Sector
Internal research & development
Services
Custom softwareMobile & web apps

The challenge

Every social network promises novelty, yet almost all of them look alike. With Cheese we asked ourselves a serious question while playing: what was the wait for a developing polaroid like? And above all, how do you design from scratch a social network that holds up: feed, users, interactions, and a backend that does not collapse when the community grows?

The solution

We treated the case study like an actual product: concept and interfaces designed around the polaroid idea, and behind them the complete architecture of the social backend, with users, content and interactions modelled as if in production. A proving ground for the challenges of community-driven projects.

Gallery

The results

  • A complete product concept, from the idea to the final screens
  • The social architecture is designed and documented as if for production
  • The experience gained pays off in every project with a community

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