Kafè Branding
Brand identity · Food & Beverage · 2025
Brand identity for Kafè, a brand created for the production of flavoured and traditional coffee and for the creation of specialised retail outlets.
- Client
- Kafè
- Year
- 2025
- Sector
- Food & Beverage
- Services
- Brand identity
The challenge
Kafè was being born into a market where every shelf is a battlefield: plenty of people sell coffee, and a new brand gets one chance to be remembered. The identity had to work everywhere: on the pack in the customer's hand, on the sign of the retail outlet, on a phone screen.
The solution
We designed the complete identity: logo, palette and packaging created for the shelf, applications for the specialised retail outlets, and then the same identity carried over to the eCommerce we developed. From the bean to the checkout, Kafè is recognisable at a glance.
Gallery
The results
- The brand is recognisable at a glance, from the shelf to the screen
- Packaging and retail outlets speak the same visual language
- The identity moved online without losing character
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